1. Optimize your profile: Create a profile that is filled with rich industry specific and service related keywords. This will help your Linked In ranking grow higher in the search results. Also, be sure to fill out all of the experience & expertise information and ask for recommendations to help make your profile look more credible. Don’t forget your custom URL!
2. Use applications: Use applications such as slideshare (to share PowerPoint presentations) WordPress blog (creates blogs posts to your profile) to help you share your expertise and content with your network.
3. Create and/or join groups: Joining groups is a great way to find like-minded professionals, or to market to your target audience. You can join groups that are relevant to your field or you can join groups that you think your target audience may be in and market to them. Either way groups are a great way to get your message out there. You can start, follow and like discussions. You can also set-up promotions that will go out to the group members. Each group member (depending on their settings) may receive a daily update of all content posted to the group by email.
4. Create a Company page: Create a company page and be sure all employees who are members on Linked In are listed under employees. You can write a description for your company, services, and even ask for recommendations. Company pages also allow you to post job and career offers. Other content you can add include: Disclaimer, video, website, and product overviews, and company updates. You can also assign members of your team to be the contacts for your company, if someone is interested. They can then choose who they would like to contact and email them directly on Linked In.
5. Use Introductions & References: Use introductions to help you connect with someone who may be a prospect or an industry expert you hoped to network with. Introductions are used by asking a current connection to introduce you to one of their connections. You write a note to both parties and your connection can decide whether or not they would like to pass the introduction along to their connection. People tend to connect more to someone they don’t know when they are referred by someone else. References are used to help you find out more information no someone who is not in your network. You can see who has worked with them before and send that person a message asking about the other.
Have you ever advertised on Facebook? If so, you know the routine of uploading an image, creating a headline, ad body, and using the target and bidding tools to create, what you think will be a successful ad. After a few days of running your ad on Facebook, you may check back and it seems as though your ad campaign has flopped. Big-time. Discouraged, you probably give up all together. Don’t. There are methods to advertising on Facebook that really work!
First, your image is the most important aspect to the success or failure of your ad. 70% of your ad’s success relies solely on your image. One common mistake businesses make is by using their company logo. You want to avoid doing this, you need something that will really catch the user’s attention, and your logo is not going to do that for you. Another trick is to use a red border. Red borders help your image stand out more than others. This is a proven method to receiving better click rates. Red borders work. Now, you can’t just have an image for your ad, you also need an eye -catching headline.
Headlines are an essential part of your ad. You will want to be very creative writing this headline, as you only have 15 characters to work with. If you choose a boring headline chances are you will receive very few clicks on your ad. There are many different types of headlines you can use, direct, indirect, how-to, benefits, questions, and much more. You’ll want to choose one that will interest the user enough while staying relevant to your ad. Headline’s are very important to the success of you ad, but equally as important is your ad’s body text.
The ad body must have a clear message. Ask yourself, what are the benefits to the user who clicks on my ad? What exactly do you want them to do when they click on your ad? Do you want them to like your page? Sign up for your newsletter? Or even, receive a discount by purchasing something off your site? Whatever, it may be, be sure to include this message in your ad copy. This will increase the click-rate, because the user will know exactly what to expect when they click on your ad.
There are many ways you can improve your Facebook ad campaign. These are just a few useful tips, but they do work. So, next time you’re feeling discouraged with your Facebook ad campaign, try them and you will be pleasantly surprised with the results!
Everyone is buzzing about Twitter, because of all of the celebrity and media attention it’s been getting lately. Twitter is a social media phenomenon, known mostly for its ability to break the news first! However, many business owners are scratching their heads wondering if they should jump on the Twitter train or not? As a social media specialist, I constantly get asked the question “Is Twitter right for my business?” Now I’ll admit I am a Facebook girl at heart, however Twitter DOES have definite benefits for certain businesses. For example, if you are a restaurant owner and you want to tweet about real-time information, such as daily specials, you may want to be on Twitter. You can update your followers with real time information about your business. If it’s a slow day, you can tweet about a special promotion to get customers into your business. Twitter is also a great way to monitor what is being said about your brand and it gives you the ability to respond to those tweets. If I search Saige Solutions in the Twitter search bar, any tweet that mentions the words “Saige Solutions” will show up for me to review and respond to. This is a really great tool for businesses who want to be smart about their customer service.
Now, as I mentioned before Twitter has definite benefits for some businesses, not all. If you are a small construction company, there’s not too much being said about that particular business on Twitter. However, I would not write Twitter off totally. First, you should do a little research. Go on Twitter and search the name of your company. See if anyone has been tweeting about you. Then, think of keywords you would use to find yourself in Google, now search these keywords on Twitter, and if you see a lot of tweets mentioning those particular keywords, I would suggest you sign up on Twitter and start responding…and fast!